Esther Graphic Design

Kreisler Art Gallery

#Branding #PrintDesign #Development



An artistic space located in the center of Madrid with offices in some of the world's busiest cities, New York, Barcelona or Miami. Enjoying artists with great national and international prestige. With this career Kreisler has a large collection of graphics and original works by the most important artists.
This approach was the key to starting your new brand identity.

From exhaustive research to discovering the goal of gallery identity and visual development techniques like visual thinking allows us to learn about its core idea. Some initial proposals, exploratory, of visual identity, on which the simulation of the developed identity was reached.

Become a serif typeface, such as Helvetica, bringing seriousness and clarity to the brand image, as well as a symbolic geometric graphic resource. Very recurrent and related to the artistic world and therefore of the images.

All material identity was also carried out to provide additional tools in their communications to the target.